Global travel site TripAdvisor has ranked Cairns number 1 travel destination in Queensland. The mix of attractions, activities, hot air ballooning, white water rafting and of course the great barrier reef helped the destination outrank other hot spots such as Brisbane and the Gold Coast. What do we think? All depends on the demographic of the traveller. If your travelling as a couple and have money to spend, then the unique attractions of Tropical North Queensland are very appealing. From Helicopter flights to the barrier reef to Skyrail and Kuranda, North Queensland would be my choice. 
On the other hand, if I am a budget concious traveller or travelling with a family, nobody could dispute that the Gold Coast is a far superior destination. Gold Coast has the cheapest accommodation in Australia and combine this with great deals on theme park passes and other attractions, then the Gold Coast is hard to beat. At the end of the day, its down to you, the traveller!
Visit our Cairns and Gold Coast pages to see what each destination has to offer.